Asheville · Hendersonville · Waynesville · Brevard
Roof replacement, repair, standing seam metal and seamless gutters across Western North Carolina — installed to manufacturer spec, documented from tear-off to final sweep, and backed by a Lifetime Craftsmanship Warranty.
Book a free inspection
About an hour on site. Photos and an honest read on remaining service life — even if the answer is that you do not need us yet.
The problem
It fails at one detail, quietly, for two or three seasons — and by the time you can see it from inside the house, the repair has already gotten expensive.
By the time water shows up in drywall, it has usually been moving through the decking for a season or more. The leak is rarely where the stain is — which is why a patch in the wrong spot buys you nothing but another winter.
Air accelerating down the leeward slopes of the Blue Ridge strikes roof planes perpendicular rather than along them. Three-tab shingles rated to 60–70 mph lift at the tab line, and the failure spreads across a whole slope in one event.
Under WNC tree cover, gutters pack with needles and leaf litter every fall. Water then sheets behind the gutter, saturates the fascia board and rots the decking edge — a repair that costs several times what keeping the gutter clear would have.
Local specification
A roof in Arden and a roof in Maggie Valley are solving completely different physics problems. We spec to the elevation band, not to a catalogue.
Valley Floor
Below 2,500 ft
Asheville · Fletcher · Arden
Mid-Elevation
2,500 – 3,500 ft
Hendersonville · Brevard · Waynesville
High Elevation
Above 3,500 ft
Maggie Valley · Beech · Cataloochee
What we do
“Here is what we found, here is what it means, and here are your best-fit options.”
What we say at the table — every timeWhy homeowners pick us
Anyone can buy shingles. What separates a roof that lasts twenty-five years from one that fails in nine is documentation, specification and whether the company is still here when it matters.
Decking, underlayment, flashing and ventilation are all photographed before they get covered. You see the parts of your roof nobody else would ever show you.
Three scoped options with the cost of every component broken out, so you can see exactly what changes between good, better and best.
Ice shield coverage, insulation R-value and ventilation strategy are set by where your house actually sits on the mountain.
Permanently local to Western NC. No out-of-state plates, no post-storm disappearing act, no phone number that stops working in year three.
At the table
Most contractors keep the option structure secret until a salesperson is sitting in your kitchen. Here it is up front, so you can work out what you actually want before anyone tries to sell you anything.
A sound, code-correct roof
Everything required to make the roof watertight and warrantable. Nothing padded, nothing skipped.
The system, not just the covering
Adds the components that decide how long the roof actually lasts — ventilation, flashing and water management.
Built to outlast the mortgage
Standing seam metal and the full envelope upgrade. The roof you install once and stop thinking about.
We do not publish prices, because a price quoted without seeing your roof is a guess dressed up as a number. What we will do is line-item all three options against your actual measurements and let you compare them side by side.
The Zero Punch List protocol
Most roofing complaints in this region are not about watertightness. They are about process — nails in the driveway, granules in the attic, a crew that disappeared before anyone walked the property together.
So we made the process the product. Every install runs against the same thirty-point foreman checklist, and the homeowner walks it with the foreman before the dumpster is released. This is the actual list. Nothing is held back.
Pre-install — safety & setup
Decking & underlayment
Flashings & penetrations
Shingle & metal
Gutters
Ventilation
Cleanup & handover
How it goes
Six steps from your first call to your warranty registration. No same-day discount, no manufactured deadline, no pressure at the table.
A real conversation, not a qualification script. We ask about roof age, where you have seen water, how long you plan to be in the home, and whether access is going to be a problem. Then we book the inspection around your calendar.
We measure the roof, get into the attic, and photograph every plane, valley, penetration and flashing detail. We check ventilation balance and decking condition — the two things most estimates skip entirely.
You get the photos and a plain-English read on what is actually happening up there, including honest remaining service life. If the roof has good years left, we will tell you so and put the report in writing.
Good, better and best — each line-itemed so you can see exactly what changes between them. Financing shown alongside. Then one question: which option fits best? No same-day discount, no manufactured deadline.
A CraftsmanCert-badged crew works the 30-point checklist. Magnet sweeps twice daily. Photos at every stage, uploaded as we go, so you can watch the job from your phone while you are at work.
The dumpster does not leave until the foreman and you have walked the property together and every item on the checklist has passed. Your warranty clock starts the day you sign off — not the day we started.
Recent work
Not stock photography. These are Western North Carolina jobs — steep pitches, historic structures, commercial low-slope and mountain cabins.
Buncombe County
metal over steep pitch
full replacement
commercial metal
synthetic + ice shield
entry overhang
membrane system
fall protection required
What homeowners say
★★★★★“Wes, Jerry and Daniel are absolute gems and we are lucky to have stumbled upon them. It's very hard to find honest business owners that care about the work they do and these guys delivered in spades. Jerry is a problem solver and can think outside the box and was able to work through a few complications we had. Thanks again for your exceptional workmanship — if I ever need anything roofing related, y'all are the first people I will call.”
★★★★★“True North showed up in one day after I called about roof damage from wind and a broken tree limb. The work was done fast and clean. We will have them do our whole roof soon. They did a great job and I would highly recommend!”
★★★★★“Wes, Jerry and Crew did a phenomenal job on my new standing seam roof. The product turned out better than I could have imagined. The pricing, professionalism, and value were all top tier. The cleanup from the guys left my jobsite better than they found it. Highly recommend.”
Risk reversal
Most roofing warranties are a page of exclusions with a headline on top. Ours covers our workmanship in plain English, the material warranty is registered on your behalf, and the clock starts the day you sign off on the walkthrough.
We can write it that way because of the checklist. It is a lot cheaper to install it correctly the first time than to argue about it in year seven.
Where we work
Buncombe · Henderson · Haywood · Transylvania · Madison · Jackson · McDowell counties. If you are not sure whether you are in range, call and ask — we will tell you honestly rather than driving out to find out.
Straight answers
For a typical 1,500–2,000 sq ft roof in the Asheville area, asphalt shingle replacement generally runs about $6,000–$15,000, and metal roofing typically runs $8.50–$13 per square foot installed. Steep mountain pitches, limited access, decking repairs and ventilation upgrades all move the number. We line-item everything so you can see exactly where the cost comes from rather than getting a single lump sum.
No. We are a permanent local business with a physical presence in Western North Carolina, and we will still be here when a warranty claim comes in five years from now. We do knock doors on streets where we are already installing, because neighbours reasonably want to know who is on the roof next door.
Never. Waiving or absorbing a deductible is insurance fraud, and any contractor offering it is telling you what they are willing to do when nobody is watching. What we will do is document the damage thoroughly, explain how ACV and RCV actually work, and show you financing options for the out-of-pocket portion.
Most replacements on an average home take two to five days. Complex roofs, steep pitches, hidden decking damage or weather delays extend that. You get a written schedule before we start and a dedicated point of contact for the duration.
Yes, most homeowners do. There is real noise during tear-off and installation, and you should expect some vibration in the ceilings. We will let you know in advance if we need to interrupt power or move vehicles, and we tarp the attic on older open-deck homes so falling granules and dust do not end up in your insulation.
It covers our workmanship — the installation itself — in plain English, with no hidden exclusions page. Materials carry their own manufacturer warranty, which we register on your behalf. The warranty clock starts the day you sign off on the walkthrough, not the day we started the job.
We document storm damage with photos, measurements and a written scope, and we will meet your adjuster on site. We do not act as a public adjuster or negotiate your claim for you, because in North Carolina that is a licensed role. What we do is make sure the adjuster sees everything that is actually wrong with the roof.
Our flagship market is the Asheville metro and the surrounding mountain counties — Buncombe, Henderson, Haywood, Transylvania, Madison, Jackson and McDowell. That includes Hendersonville, Waynesville, Brevard, Black Mountain, Weaverville, Fletcher, Arden, Candler, Maggie Valley and Canton.
Next step
About an hour on site. Every plane photographed, the attic checked, ventilation assessed. You get a written Roof Health Report with an honest remaining service life — and it is yours to keep whether you hire us or not.
Request your inspection
We will call you back to schedule — usually the same business day.
